SARI VALENCI FOR AND BY ANDRAŽ
SARI VALENCIfor AND BY ANDRAŽ is a fresh project, based on collaboration between young designer Sari Valenci and company And by Andraž.
Brand And by Andraž is distinguished by many years of experience in the field of development, design and production of sportswear. They are recognized for their products of quality materials which are technically and functionally impeccable. Clothing for winter sports, golf, cycling and also high demand working suits, are their area of expertise.
Unlike the company Andraž d.o.o., which has been present on the Slovenian market since 1989, fashion label Sari Valenci is still young and in formation. Its essence is to promote the culture of young people, their salvage and emancipation. In exploration of rare subcultures, their habits and way of living, she molds a unique fashion style, which primal purpose is to blend functionality and art. A unique fashion style is shaped, whose primary focus is a practical fashion that, despite its avant-garde appearance, does not ignore the user's needs.
Her unexpected approach to fashion, brings innovationsto the well-known work of the brand AND by Andraž and introduces products that are classified through sportswear to high-end streetfashion.
Despite the fact that the products are made to endure high-performance conditions required by winter sports and unexpected weather conditions, they are intended mainly for everyday wear, for people who appreciate quality of clothes in terms of design, their effectiveness, fair manufacture, and support garments made in Slovenia.
Artist and engineer are combined in same person and accede in creation of useful everyday objects from a different perspective than expected.
With this cooperation, we achieve the coexistence of art with functionality in the finished collection of clothing, which with the first-class quality materials and design enables the user comfort and aesthetic appearance at the same time.
photography: Peter Giodani
Collection SARI VALENCI for AND BY ANDRAŽ; Season 1 (YAKUSART)
The collection YAKUSART is the first collection that was created with collaboration of the brand of sportswear And by Andraž and designer Sari Valenci.
The atmosphere is placed in the underground scene of Tokyo; lo-hip-hop music, and the drifting of expensive sports cars is echoing in the background. The luster of chrome-plated cars and advertising lights is translated into simple, but dominant textile patterns inspired by the works of the French-German artist Jean Arp. The color fragmentation and artificial look of techno materials determine the atmosphere of the collection, which follows the club aesthetics from the millennium period, which is interwoven with strict graphic appearance according to the pattern of Nascar emblems.
The influence of the western culture conveys the authentic details of the Japanese clothing and transfers them to luxury street fashion, high-performance sportswear. First-class technological materials alter the characteristics of the kimono in a fresh form of clothing, which aims to improve the quality everyday garments. They are designed to not neglect the aesthetic aspect, in spite of their practicality, and thus stimulate, especially men, the choice of avant-garde clothes.
Clothes are not an answer to the resistance of today's society, but are a mean of self-extinguishing street fashion supporters. With this collaboration we want to follow the mentality of the GDEN brand, of creator H. Fujiwara, who laid the foundations for demanding the most basic pieces of clothing, and set foundations for today's global street fashion market that offers a revolution in fashion styles.